Playout automation software decreases the overall capital expenditure as it makes use of the existing information technology framework.
The rise in the number of multi-channel video programming solutions anticipated to improve the global playout automation market.īroadcasters will have the flexibility to incorporate the master controls in the playout automation software. Playout automation is the technology in either hardware or software or both that assists in automating the transmission of TV and radio channel content into the broadcast network from a broadcasting source.